About

An Italian, digital company that had the problem before solving it.

UNEEK S.r.l. was founded in Milan in 2024 and tested the system on itself first. From the second half of 2025 UNEEK B2B took its current form: a defined positioning, a structured offer and a model financed by us.

Victor Rogachev

CEO and founder

Victor Rogachev

An entrepreneur since 2009. He has founded and run companies in manufacturing, furniture and communication, with warehouses, staff and trade fairs. Since 2015 he has studied the market access systems developed in the United States and adapted them to the Italian market. UNEEK B2B is the answer to a problem he had for fifteen years: talking to the people who decide, without depending on word of mouth.

Giorgio Cecere

CCO and co-founder

Giorgio Cecere

A consultant for Italian companies on growth paths, then salesperson, sales director and managing director of a Milan-based business training company he grew to about two million euro in revenue. At UNEEK he leads assessments, negotiations and partner selection.

The story

Sales ran on hope.

In every company Victor founded the sales method was the same, and it is still the standard for most Italian businesses today. The limit was structural.

  1. 2009

    2009

    The first company

    Victor founds his first company. He sells his car to pay for the first campaign with a landing page: the stock sells out in three days. A small warehouse, a 1994 Fiat Ulysse for deliveries. The sales method is everyone's: word of mouth, agents, trade fairs.

  2. 2011

    2011

    The first million, on 12 December

    2010: 767,000 euro. 2011: 1,048,926 euro. The company grows, but sales still run on hope: no predictability, no access to the decision makers of the companies he really wants to work with.

  3. 2013

    2013

    More companies, same problem

    Furniture, Made in Italy bags, communication: the classic path of an entrepreneur, with new companies and new sectors. One project loses money, production moves to China and the line is rebuilt: in 2015 it makes 1.4 million. In every company the sales problem is the same.

  4. 2014

    2014

    Awareness, and study

    He starts studying the American methods of direct access to decision makers: personal contact by email and LinkedIn with lists that are built, not bought. Then adapts them to Italy and Europe, where GDPR sets precise rules.

  5. 2019

    2019

    The system at work in his own companies

    The method is put to work on the group's companies: a first campaign to target decision makers, first conversations with managing directors that no trade fair would have produced. It works, and it can be measured.

  6. 2024

    2024

    UNEEK is born

    The decision: replicate the method for B2B entrepreneurs with the same problem. UNEEK S.r.l. is founded in Milan and tests the system on itself. Giorgio Cecere joins as co-founder: a consultant for growing companies, then sales director and managing director of a training company he grew to two million.

  7. 2025

    2025

    UNEEK B2B in its current form

    From the second half of 2025: a defined positioning, a structured offer, a model financed by us. Over 100 meetings in four months for a single partner, 42% positive response.

  8. 2026

    2026

    Over 40 partners, revenue tripled

    Strategic assessment with risk analysis, five pricing models, daily control of every campaign. Growth comes from partners who extend to other countries and services when they renew.

  9. 2027

    2027

    Europe

    Opening other European markets is in the founders' plans. Several partners already extend their activity to other countries when they renew.

Operating team

An in-house team, with separate roles

Different people work behind every meeting, each on one part of the system. No step is outsourced.

GTM specialists

They build the target lists, set up the sending infrastructure, write the sequences and read the campaign numbers every morning.

BDRs

They handle conversations with decision makers together with the AI Brain and follow every appointment until the meeting is held.

Account managers

They follow partners from launch to renewal: reports, targeting reviews, alignment with the client's sales team.

Administration

Contracts, invoicing and verification of the meetings held, with a single point of contact for the partner.

UNEEK is a digital company: no physical operating office, no warehouse. Work happens remotely and on video calls. The registered and administrative office is in Milan, at Via Bocchetto 6.

Numbers

Where we are today

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active partner companies

0x

revenue in under twelve months

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meetings in four months, best campaign

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months, our longest relationship

Data as of 1 September 2026. Growth is driven by partners who extend their activity to other countries or services when they renew.

See if the Italian market works for your offer

A 30-minute call with Giorgio Cecere. No sales pitch: we look at your market, deal size and structure together, and tell you frankly whether it makes sense to go ahead.